We have noted the model of PhonePe, Google Tez and Paytm, whenever there are incentives or cashbacks, the transaction volumes pick up. This is another behavioural change,u201d said a top government official who is aware of the development. The person did not wish to be named. The share of BHIM in total UPI transactions has dropped to 5.75% in February from 40.5% in August last year, according to the latest data from the National Payments Corporation of India (NPCI), which tracks digital transactions in the country. The official said the move to offer cashbacks and incentives is also to encourage more transactions on the BHIM platform and reduce usage of cash. For this, the incentives for merchants for using BHIM-Aadhaar platform will be significantly increased to 0.5% of the transaction value upto Rs 10,000 against the earlier 0.25% of the transaction value of just Rs 2,000. The government admits that the offtake of the earlier scheme for merchants has been low (just a few lak...