There are plenty of concerns about the impact of AI and automation on the IT industry. The Indian companies are worried about losing quality revenue due to emerging automation technologies.
Indian IT industry heavily relies on Business Process Management (BPM) services that require low skilled professionals. However changing nature of BPM and IT industry, evolving skill profiles and cyber security have created new opportunities for the IT firms. Keshav Murugesh, CEO of Mumbai-based WNS Group believes that companies need to adopt disruptive delivery models to retain the customers.
People think that all traditional IT businesses will fall off the cliff and BPM companies will go down. But by adopting disruptive delivery models, BPM companies can still impress and interest new clients. WNS Group operates from 13 countries and employee 35,000 employees. The company is trying to get clients outsource work that is strategically done.
New-age competition
According to Murugesh, the biggest disruption has happened at the client’s end. Earlier the traditional banks believed that their biggest competition is another bank. However, now the digital payment banks are taking over the traditional banking business. WNS Group is helping its clients transition from existing models to new models to stay afloat in the competitive digital age.
Emerging technologies
BPM sector is actively leveraging new technologies like never before. BPM industry is growing at a faster pace due to these emerging technologies. The non-linear approach is helping the BPM and IT firms in building more trust with customers. Nasscom is optimistic about the BPM and IT industry. The companies will be seen investing in emerging technologies to add value to their customers.
Hiring
Indian IT industry needs to evolve to retain the headcount. Companies are promoting the re-skilling program among its employees for the growth. Murugesh said, “We have guided for a growth in excess of 20 percent his year but headcount will not grow at the same pace. It will be at a much slower pace, maybe 12 or 13 percent. It is still growing, and that still augurs well for the industry.”
Big opportunity
The big opportunity lies in the cybersecurity space. India has a great potential to build strong foot in the cybersecurity space. Murugesh said, “Cybersecurity space is offering itself as a USD 100 billion worth new opportunity for India. You will see 100 million Indians using digital devices very soon, across the globe it will become over penetrated.” IT firms are likely to take bigger risks to establish in the cybersecurity space.

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